Pride and Fall
Pride, the old proverb warns, comes before a fall. And so it has proved. A movement born so that a man could love a man and a woman could love a woman has been captured twice over: by capital, which rented its flag, and by an ideology that now brands same-sex attraction itself a heresy. It is a story of pride and prejudice both, and what is falling is not gay people. It is a product, and a betrayal.
Pride’s Corporate Collapse: Who Killed the Rainbow?
Something is falling, and you can measure it precisely. Among Britain’s ten largest corporations, the FTSE 100’s usual suspects of banking, brewing and retail, social media posts mentioning Pride collapsed by ninety-two per cent in two years, from fifty-two in 2023 to just four in 2025. Three quarters of Pride organisers report their corporate money drying up; a quarter of them have lost more than half.
Manchester Pride, forty years old, went into liquidation last October owing creditors more than three million pounds, leaving performers unpaid and chasing wages through a union. Across the Atlantic, donations to smaller Pride events have dropped between seventy and ninety per cent in a single year.
Continue @ Heartlands Tribune.
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