This took ages to write.
Thankfully Zack Breslin edited it for me. 📖Buy his book📖 I have actually discovered quite a few people who have found this idea to be palpable. I will provide links at the end.
I’ve been vocal with my friends for years about how our whole online world revolves around where we fit into a marketing funnel. The question is whose marketing funnel and why? What is a marketing funnel? Just imagine a funnel with three layers. The top, middle and bottom. broken into steps.
You are being manipulated and lied to all day every day, followed around and being moved from one stage of a marketing funnel to the next without even clocking it for the most part. Right wing propagandists know this well and are trying to turn you into a negative, pissed off Nazi. They are extremely good at picking their dream customer and have a product for each type of introduction. For example, if you are recently divorced you can be targeted (if you updated your relationship status on Facebook) and shown tonnes of negative anti-woman stuff such as “gold digger” videos and bam! you are now on the Incel Train to Nazidom. You will pick up other special items like “free speech brah” near the beginning of the journey because the other talking points pivot from this as it’s rooted in protecting hateful rhetoric. I’ve seen it tonnes and is the easiest one because it seems to be popular to hate/suspect women on YouTube. I used to believe this shit myself unfortunately.
I am going to attempt to explain it in the following long post with the intention of helping immunize you against it. I am passionate about this because it happened to me Twice. Once in 2009 when I was extremely pro-trans and anti-sharia law (aka I hated brown people because internet propaganda) and next the reverse in 2016 when I didn’t take trans people seriously and turned my back on feminism because too many “Woke” bastards started parroting bullshit that was made up by 4chan trolls destroying my faith in the cultural left. I think I’m on a third time lucky type buzz and have been as exhibitionist as fuck about my experience in the hopes that it helps encourage other people to just man up and admit they are wrong too.
A marketing funnel is broken down into three steps: Intro, Education and Advocacy. A marketing funnel mimics human relationships and for this reason the introduction is the most important. Due to the volume of social media content online, a person, brand or ideology will present itself with a shocking title to cut through the noise. For example, the wealth of antifeminist videos where they cart out Big Red, a highly annoying feminist who is a loud narcissist and vehemently dislikeable. She will be displayed in a video titled “Feminazi gets destroyed by Ben Shapiro logic” or some các. It’s very easy to hate the loudest most dislikeable feminist and this is used as a means to characterise all feminists.
They do this by artificially making her a representative of all feminists by plastering her everywhere on YouTube, with reuploads etc to make sure she gets utterly everywhere. This is because you get filled with rage when you see these privileged liberal bastards telling you what to do, immediately creating pushback: “She’s not telling me what to do” etc etc.
Once you get someone pissed off enough, they start to take all sorts of negative information in and just seem to believe it. Angry people are really easy to fill up with bullshit. This is why the right wing propagandists do everything with simple quick soundbites that any asshole can remember and parrot quickly. They use dodgy grammar too because your brain clocks the broken patterns more easily and you are more likely to remember them. This is the main problem: the left actually answers questions and in order to do that the answers are more robust and much more difficult to remember. The right gives you quick microwaved nutritionless các and that’s a factor in how their shite spreads, they can fit their vacuous bile into a headline.
Creating debate in the comments section is an insidious technique that is used very often. It is for this reason that right wingers pose deliberately vague (racially motivated) questions with their content. This is with the express intent of populating the comments section with right wing talking points using fake accounts to get the victim to the next stage in the marketing funnel: Education.
They do this using fake accounts spouting the right wing answers and talking points that they seek to embolden. They insert them into the comments in order to make each response look real and independent. Once enough sock puppet accounts comment on a post it adds confidence to the real people who then show up to agree with the sock puppet accounts. This is called social proof because it has the effect of proving that this idea is acceptable amongst the people in the comment section and is therefore a safe space to join in. The sock puppets often argue with themselves to create a discussion which eventually leads to the desired answer that the initial post posed as a question.
Once you go through the education stage of being educated by links from sock puppets and other down-the-rabbit hole conspiracy theorists who believe nothing but everything-else, you will find yourself bringing up anti-equality talking points without prompt. This further alienates you from your friends because suddenly all you are talking about is “The strange death of Europe” and shite like that. This is the same as cults where they give you the only truth that they want you to believe and stir up hatred within you so you ruminate on it and come up with your own catastrophic outcomes filling you further with fear.
A good rule of thumb is that if everything you are hearing comes from one source or two/three closely knit sources then you are probably being fed lots of bullshit. For instance, Trump says something, Tucker Carlson elaborates on it to solidify said thing, then Louder with Crowder will spout it before Shapiro will try and give you the “Lite” version. The lite version often becomes the main talking point and Shapiro can then be seen as a good little conservative. As you can see, social proof in action. The left becomes further away from the right and thus the right becomes the norm in the process, making left wing talking points seem further out at sea than they once did.
I have seen this conversion happen to six people in my life already. It’s miserable to watch as they lose all their friends and positive interactions become negative. These people wind up congregating together in the end in a big ball of misery until they either snap out of it, kill themselves from loneliness or get extreme. I’m lucky to have snapped out of it.
The advocacy stage of the marketing funnel is when the person starts to repeat this fascist horseshit themselves and advocate for it. This is insidious as normally it takes a few other mini-steps within a marketing funnel to get someone to the advocacy stage whereas in the fascist sphere it happens almost instantly after they’ve seen the introduction content because of how hateful it is. People really love being in tribes because it helps them navigate their place in society so creating an In-Group/Out-Group situation is perfect for creating fascism. The irony in this is pseudo-moderates like Tim Poole keep pointing out “tribalism” on the left. He’s not fucking wrong but he’s acting as if the right are sane even though they’re at it as well. Tim Poole, a right wing, alt-liter being seen as sane is a sign of the right wing normalisation ... because the self nominated, white privileged American college “left” took the fucking bait hook, line, and sinker, ad nauseum.
There are different types of Facebook ads/organic posts for different parts of the marketing funnel. Different types of pages and content for different parts of the funnel. For example, they’ve started to weaponise support of police in Ireland. If you disagree with the Gardaà and Drew Harris, for example, you could be painted as “Not A Patriot” by the same people vilifying the Gardaà for lockdown. This sews confusion and tries to get you to cease criticism of the neoliberal power structures and to otherise people who do, creating an in-group versus out-group dynamic predicated on confusing terms, priming you for the bait and switch down the line with the big ideology reveal party after everything has been socially proofed.
No Platforming (cancelling) works but I have misgivings about its longevity in a digital world as all the platforms are run by billionaires whose parameters are “Addiction = More misery = more cash = more money” ad infinitum.
I think cancelling helps the right acquire customers (I am thinking about it in terms of a marketing funnel because nearly all of the early stages of fascist conversions take place online which is all social media out of the gate). Cancelling in and of itself is a tremendous and Free introduction campaign for the right wing marketing funnel because it often serves to destroy someone who definitely doesn’t deserve it, thus reducing trust in the cultural left. It also obscures the real quest for truth and raises other questions like “how long can a cancellation last for, does twitter decide? What if twitter goes down, does the cancellation go away?” What if the cancellation happens on Twitter and Facebook users don’t hear about it? Are they trash for accidentally engaging? As you can see its unpractical and confusing, and there are no defined barriers. I cannot stress this enough: look at how Jordan Peterson became famous, but then look even closer to what happened next - his audience went even further right so then he started aligning himself with them in a very sly capacity as he became more and more audience-captured with the smell of money in his nose and then a feedback loop started. The only thing that stopped him was the fact that he became a huge hypocrite and has to rebrand. All of his downfall was an accident which is alarming because he was peddling nonsense and using left wing outrage to pivot from and we weren’t able to stop him. The recent cancellation of Bill Burr was very suspicious to me in that it serves only to fracture the left. My first thought was 4chan have made fake accounts again, just as they did with the 72 genders in 2016. I have no idea if they did but they might as well have.
I feel like if you want to cost right wingers more on ad spend and slow down their reach then stop responding to clearly emotional bait that was put there to get a reaction in general and let them stew. If they don’t get responses they delete their comments normally (in my experience). This deprives them of the dopamine required to motivate them further. Every time a fact checker on Facebook shows fake news sites to be fake it emboldens their audience. The old adage “Don’t encourage them” works wonders. If you leave bullies alone they pick on some other poor cunt who will eventually learn this lesson.
Cancelling is a double edged sword. You give the people in question tonnes of free attention in exchange for them fucking off for a few weeks and an in depth Facebook post apology about the usual shite that you could probably get from a template. Logan Paul’s PR people baked his post-cancellation redemption ark into his overarching media strategy and made him millions for example (and he is extremely Un-Unique). Yes, the structures of oppression have turned protest against it into a profitable commodity because of capitalism.
Of course, cancel culture is the only recourse some people have, this is the maddening thing. This is capitalism at its worst. The MeToo movement, for example, was fit for purpose and was needed to widen horizons and pass a new threshold of human decency and, of course, celebrities used their platforms to change that which is a great thing.
It’s when it became ubiquitous and rebranded as “cancel culture” that it started to reveal more problems due to where it takes place. The systems which perpetuate it are owned by billionaires at the end of the day. Disney’s commodification of diversity is troubling, for example. It’s pouring more capitalism on the capitalism problem in my opinion. I realise cancel culture itself, offline, has been around for a very very long time and calling it “cancel culture” is kinda cringe but it’s the definition everyone else uses and my entire reasoning for writing this is one of practicality. I have zero problem whatsoever with people cancelling one another, it just seems fucking stupid considering how easy it is to create agit prop using cancel culture as the evil. We keep seeing the right rail against it yet we keep falling for the bait. My argument is, simply, the cancelling happens and unless you are an actual full on rapist then you are eventually going to be forgiven and in the process of cancelling the person you might have alienated a couple of thousand potential left wing customers and sent them on the path to Nazidom. Trapt, Jordan Peterson, Ariel Pink, John Maus………list goes on. They get sent to the cancel corner and then of course they get to know their audience. They bring their audience with them but how many come back?
What exactly was the point of cancelling Lindsey Eillis? Was this an idea that a few privileged white people had to make the left look like a bunch of emotionally unhinged freaks? The left is only as good as its lowest common denominator, This act seems foolish as fuck and serves only to prove further the point I outlined above which does not make me any less anxious. I am literally writing this from the perspective of seeing reactionaries like this and abandoning the left myself, remember?
Another big problem I see is that the working class are working too hard to sit down and learn all the nuances of trans culture for example, yet the only thing they even see about trans culture is negative shit because of right wing propaganda. Working class folk aren’t aware that only 0.04% of the population on planet earth is trans and that they are not a threat, and that there’s no “Trans agenda” whatever the fuck that means.
They see cancel culture and they say “Fuckin grow up, back in my day…” yadda yadda yadda. The reason the right are able to sway these people is because instead of cancelling people who are ignorant of very niche things, the right are out helping these people and don’t write them off for being “backwards” and cordoning them off from digital society, a mechanism that makes them less willing to join digital society in the first place. The right’s eyes light up with Euro symbols and they see a large customer base.
The left seem to want a customer base who’s shit doesn’t stink right out of the gate. They have forgotten that in marketing your introduction is your most important step and if your introduction consists of calling someone trash because of something about which you have no understanding you are probably going to tell them to fuck off.
They don’t know and they are afraid. Fear is a very powerful weapon. It hurts to say this but there is a Catholic evil in Ireland and it’s being used to motivate the working woman/man as a means to make a fascist of them.
Think about it like this: religious people for the most part cordon off a large section of their reasoning and dedicate it to simple, magic, scripture based, pre-baked answers so they don’t have to think about inconvenient things like why the fuck we exist and other heavily stressful things with which people of no faith grapple daily. The cost of this specific convenience is that they follow certain rules that must be congruent with whichever state their organisation is in, if it doesn’t then forget about it. It is this reason why the fascists already target a group which wants convenient, easily digestible talking points congruent with their narrowed reality. I have zero problem shitting on religious people, they’ve been pissing me off since I was born but I had to learn to put up with them in the end and can get on with them respectfully. I will never bother to debate them for the reasons I stated above.
I saw so many feminists fighting over the abortion issue in Ireland with religious people. I am fully convinced that it would be better if they did not, The vitriol that was thrown around mirrored the pre- 2016 U.S Election. The right as a result may have possibly secretly won that campaign. They accepted that losing the first time was a part of the process, it gives them victim status, something cancerous narcissists love to use and as a result they are dominating discourse right now. Just look at how they co-opted punk in the 80s with skinheads and in 2015 they started co-opting anti-capitalist cyber punk “vaporwave” with a mirror genre “fashwave” which mimicked everything about the genre in a fascist context.
One of the first things I learned in marketing that is proven true time and time again is that people only share things that make them look good. Every share is self-interest. This creates a parameter of narcissism from the outset, contaminating the well. When I paid attention to some dogpiling on Twitter it did genuinely feel like mob rule, some people hadn’t a clue why but they joined in. Some people have killed themselves as a result. Are we really this shallow? To me it resembles online bullying with extra steps. The Gardaà in Ireland are not prepared for social media problems and pretend it’s not happening for the most part. Why are we accepting that these addictive platforms just create shitloads of problems all the time? Why are we using these horrible platforms to fuck up our fellow man?
The left’s target audience should be farmers. A group who were prominent in many of history’s most significant left wing revolutions CBD farmers are already on your side, stop worrying about them. We need to start talking to farmers in their language, accept that they are probably god fearing people. Speak to that! Where you see “Women’s rights” they see “babies getting murdered”. There is no consolidation for that if there is an interstitial religious barrier in the middle so keep that argument out of sight. Jordan Peterson would bombard them with a word soup filled with Cultural Marxist bullshit phrases that he fucking made up. If Jordan Peterson can come up with catchy horseshit then the people on the left who are mostly defined as the creatives should certainly be able to come up with some IRL marketing copy something like “you are being robbed of this much per year and if we change that you can make more. Jesus didn’t die for you to be skint”. Farmers fuckin’ love money, tell them that they’ll get paid 100 bucks for every abortion for example.
Anyway, hope this is useful. I Do Not Claim To Know Everything. Free speech et al, destroy me in the comments if you want. I’m sure even I myself have written things that I don’t agree with in this article. This article should be taken as a reminder that people are not that different from one another. We all wake up in the morning and take a shit, surely common ground can be found. make sure to correct me if you find fault in this article. I do not want to spread bullshit in any shape or form. Peace :)
References :
Here is a young kid who pointed at marketing funnels too, which ended up spurring me on to navigate this:
My Descent into the Alt-Right Pipeline
Thankfully Zack Breslin edited it for me. 📖Buy his book📖 I have actually discovered quite a few people who have found this idea to be palpable. I will provide links at the end.
I’ve been vocal with my friends for years about how our whole online world revolves around where we fit into a marketing funnel. The question is whose marketing funnel and why? What is a marketing funnel? Just imagine a funnel with three layers. The top, middle and bottom. broken into steps.
You are being manipulated and lied to all day every day, followed around and being moved from one stage of a marketing funnel to the next without even clocking it for the most part. Right wing propagandists know this well and are trying to turn you into a negative, pissed off Nazi. They are extremely good at picking their dream customer and have a product for each type of introduction. For example, if you are recently divorced you can be targeted (if you updated your relationship status on Facebook) and shown tonnes of negative anti-woman stuff such as “gold digger” videos and bam! you are now on the Incel Train to Nazidom. You will pick up other special items like “free speech brah” near the beginning of the journey because the other talking points pivot from this as it’s rooted in protecting hateful rhetoric. I’ve seen it tonnes and is the easiest one because it seems to be popular to hate/suspect women on YouTube. I used to believe this shit myself unfortunately.
I am going to attempt to explain it in the following long post with the intention of helping immunize you against it. I am passionate about this because it happened to me Twice. Once in 2009 when I was extremely pro-trans and anti-sharia law (aka I hated brown people because internet propaganda) and next the reverse in 2016 when I didn’t take trans people seriously and turned my back on feminism because too many “Woke” bastards started parroting bullshit that was made up by 4chan trolls destroying my faith in the cultural left. I think I’m on a third time lucky type buzz and have been as exhibitionist as fuck about my experience in the hopes that it helps encourage other people to just man up and admit they are wrong too.
A marketing funnel is broken down into three steps: Intro, Education and Advocacy. A marketing funnel mimics human relationships and for this reason the introduction is the most important. Due to the volume of social media content online, a person, brand or ideology will present itself with a shocking title to cut through the noise. For example, the wealth of antifeminist videos where they cart out Big Red, a highly annoying feminist who is a loud narcissist and vehemently dislikeable. She will be displayed in a video titled “Feminazi gets destroyed by Ben Shapiro logic” or some các. It’s very easy to hate the loudest most dislikeable feminist and this is used as a means to characterise all feminists.
They do this by artificially making her a representative of all feminists by plastering her everywhere on YouTube, with reuploads etc to make sure she gets utterly everywhere. This is because you get filled with rage when you see these privileged liberal bastards telling you what to do, immediately creating pushback: “She’s not telling me what to do” etc etc.
Once you get someone pissed off enough, they start to take all sorts of negative information in and just seem to believe it. Angry people are really easy to fill up with bullshit. This is why the right wing propagandists do everything with simple quick soundbites that any asshole can remember and parrot quickly. They use dodgy grammar too because your brain clocks the broken patterns more easily and you are more likely to remember them. This is the main problem: the left actually answers questions and in order to do that the answers are more robust and much more difficult to remember. The right gives you quick microwaved nutritionless các and that’s a factor in how their shite spreads, they can fit their vacuous bile into a headline.
Creating debate in the comments section is an insidious technique that is used very often. It is for this reason that right wingers pose deliberately vague (racially motivated) questions with their content. This is with the express intent of populating the comments section with right wing talking points using fake accounts to get the victim to the next stage in the marketing funnel: Education.
They do this using fake accounts spouting the right wing answers and talking points that they seek to embolden. They insert them into the comments in order to make each response look real and independent. Once enough sock puppet accounts comment on a post it adds confidence to the real people who then show up to agree with the sock puppet accounts. This is called social proof because it has the effect of proving that this idea is acceptable amongst the people in the comment section and is therefore a safe space to join in. The sock puppets often argue with themselves to create a discussion which eventually leads to the desired answer that the initial post posed as a question.
Once you go through the education stage of being educated by links from sock puppets and other down-the-rabbit hole conspiracy theorists who believe nothing but everything-else, you will find yourself bringing up anti-equality talking points without prompt. This further alienates you from your friends because suddenly all you are talking about is “The strange death of Europe” and shite like that. This is the same as cults where they give you the only truth that they want you to believe and stir up hatred within you so you ruminate on it and come up with your own catastrophic outcomes filling you further with fear.
A good rule of thumb is that if everything you are hearing comes from one source or two/three closely knit sources then you are probably being fed lots of bullshit. For instance, Trump says something, Tucker Carlson elaborates on it to solidify said thing, then Louder with Crowder will spout it before Shapiro will try and give you the “Lite” version. The lite version often becomes the main talking point and Shapiro can then be seen as a good little conservative. As you can see, social proof in action. The left becomes further away from the right and thus the right becomes the norm in the process, making left wing talking points seem further out at sea than they once did.
I have seen this conversion happen to six people in my life already. It’s miserable to watch as they lose all their friends and positive interactions become negative. These people wind up congregating together in the end in a big ball of misery until they either snap out of it, kill themselves from loneliness or get extreme. I’m lucky to have snapped out of it.
The advocacy stage of the marketing funnel is when the person starts to repeat this fascist horseshit themselves and advocate for it. This is insidious as normally it takes a few other mini-steps within a marketing funnel to get someone to the advocacy stage whereas in the fascist sphere it happens almost instantly after they’ve seen the introduction content because of how hateful it is. People really love being in tribes because it helps them navigate their place in society so creating an In-Group/Out-Group situation is perfect for creating fascism. The irony in this is pseudo-moderates like Tim Poole keep pointing out “tribalism” on the left. He’s not fucking wrong but he’s acting as if the right are sane even though they’re at it as well. Tim Poole, a right wing, alt-liter being seen as sane is a sign of the right wing normalisation ... because the self nominated, white privileged American college “left” took the fucking bait hook, line, and sinker, ad nauseum.
There are different types of Facebook ads/organic posts for different parts of the marketing funnel. Different types of pages and content for different parts of the funnel. For example, they’ve started to weaponise support of police in Ireland. If you disagree with the Gardaà and Drew Harris, for example, you could be painted as “Not A Patriot” by the same people vilifying the Gardaà for lockdown. This sews confusion and tries to get you to cease criticism of the neoliberal power structures and to otherise people who do, creating an in-group versus out-group dynamic predicated on confusing terms, priming you for the bait and switch down the line with the big ideology reveal party after everything has been socially proofed.
No Platforming (cancelling) works but I have misgivings about its longevity in a digital world as all the platforms are run by billionaires whose parameters are “Addiction = More misery = more cash = more money” ad infinitum.
I think cancelling helps the right acquire customers (I am thinking about it in terms of a marketing funnel because nearly all of the early stages of fascist conversions take place online which is all social media out of the gate). Cancelling in and of itself is a tremendous and Free introduction campaign for the right wing marketing funnel because it often serves to destroy someone who definitely doesn’t deserve it, thus reducing trust in the cultural left. It also obscures the real quest for truth and raises other questions like “how long can a cancellation last for, does twitter decide? What if twitter goes down, does the cancellation go away?” What if the cancellation happens on Twitter and Facebook users don’t hear about it? Are they trash for accidentally engaging? As you can see its unpractical and confusing, and there are no defined barriers. I cannot stress this enough: look at how Jordan Peterson became famous, but then look even closer to what happened next - his audience went even further right so then he started aligning himself with them in a very sly capacity as he became more and more audience-captured with the smell of money in his nose and then a feedback loop started. The only thing that stopped him was the fact that he became a huge hypocrite and has to rebrand. All of his downfall was an accident which is alarming because he was peddling nonsense and using left wing outrage to pivot from and we weren’t able to stop him. The recent cancellation of Bill Burr was very suspicious to me in that it serves only to fracture the left. My first thought was 4chan have made fake accounts again, just as they did with the 72 genders in 2016. I have no idea if they did but they might as well have.
I feel like if you want to cost right wingers more on ad spend and slow down their reach then stop responding to clearly emotional bait that was put there to get a reaction in general and let them stew. If they don’t get responses they delete their comments normally (in my experience). This deprives them of the dopamine required to motivate them further. Every time a fact checker on Facebook shows fake news sites to be fake it emboldens their audience. The old adage “Don’t encourage them” works wonders. If you leave bullies alone they pick on some other poor cunt who will eventually learn this lesson.
Cancelling is a double edged sword. You give the people in question tonnes of free attention in exchange for them fucking off for a few weeks and an in depth Facebook post apology about the usual shite that you could probably get from a template. Logan Paul’s PR people baked his post-cancellation redemption ark into his overarching media strategy and made him millions for example (and he is extremely Un-Unique). Yes, the structures of oppression have turned protest against it into a profitable commodity because of capitalism.
Of course, cancel culture is the only recourse some people have, this is the maddening thing. This is capitalism at its worst. The MeToo movement, for example, was fit for purpose and was needed to widen horizons and pass a new threshold of human decency and, of course, celebrities used their platforms to change that which is a great thing.
It’s when it became ubiquitous and rebranded as “cancel culture” that it started to reveal more problems due to where it takes place. The systems which perpetuate it are owned by billionaires at the end of the day. Disney’s commodification of diversity is troubling, for example. It’s pouring more capitalism on the capitalism problem in my opinion. I realise cancel culture itself, offline, has been around for a very very long time and calling it “cancel culture” is kinda cringe but it’s the definition everyone else uses and my entire reasoning for writing this is one of practicality. I have zero problem whatsoever with people cancelling one another, it just seems fucking stupid considering how easy it is to create agit prop using cancel culture as the evil. We keep seeing the right rail against it yet we keep falling for the bait. My argument is, simply, the cancelling happens and unless you are an actual full on rapist then you are eventually going to be forgiven and in the process of cancelling the person you might have alienated a couple of thousand potential left wing customers and sent them on the path to Nazidom. Trapt, Jordan Peterson, Ariel Pink, John Maus………list goes on. They get sent to the cancel corner and then of course they get to know their audience. They bring their audience with them but how many come back?
What exactly was the point of cancelling Lindsey Eillis? Was this an idea that a few privileged white people had to make the left look like a bunch of emotionally unhinged freaks? The left is only as good as its lowest common denominator, This act seems foolish as fuck and serves only to prove further the point I outlined above which does not make me any less anxious. I am literally writing this from the perspective of seeing reactionaries like this and abandoning the left myself, remember?
Another big problem I see is that the working class are working too hard to sit down and learn all the nuances of trans culture for example, yet the only thing they even see about trans culture is negative shit because of right wing propaganda. Working class folk aren’t aware that only 0.04% of the population on planet earth is trans and that they are not a threat, and that there’s no “Trans agenda” whatever the fuck that means.
They see cancel culture and they say “Fuckin grow up, back in my day…” yadda yadda yadda. The reason the right are able to sway these people is because instead of cancelling people who are ignorant of very niche things, the right are out helping these people and don’t write them off for being “backwards” and cordoning them off from digital society, a mechanism that makes them less willing to join digital society in the first place. The right’s eyes light up with Euro symbols and they see a large customer base.
The left seem to want a customer base who’s shit doesn’t stink right out of the gate. They have forgotten that in marketing your introduction is your most important step and if your introduction consists of calling someone trash because of something about which you have no understanding you are probably going to tell them to fuck off.
They don’t know and they are afraid. Fear is a very powerful weapon. It hurts to say this but there is a Catholic evil in Ireland and it’s being used to motivate the working woman/man as a means to make a fascist of them.
Think about it like this: religious people for the most part cordon off a large section of their reasoning and dedicate it to simple, magic, scripture based, pre-baked answers so they don’t have to think about inconvenient things like why the fuck we exist and other heavily stressful things with which people of no faith grapple daily. The cost of this specific convenience is that they follow certain rules that must be congruent with whichever state their organisation is in, if it doesn’t then forget about it. It is this reason why the fascists already target a group which wants convenient, easily digestible talking points congruent with their narrowed reality. I have zero problem shitting on religious people, they’ve been pissing me off since I was born but I had to learn to put up with them in the end and can get on with them respectfully. I will never bother to debate them for the reasons I stated above.
I saw so many feminists fighting over the abortion issue in Ireland with religious people. I am fully convinced that it would be better if they did not, The vitriol that was thrown around mirrored the pre- 2016 U.S Election. The right as a result may have possibly secretly won that campaign. They accepted that losing the first time was a part of the process, it gives them victim status, something cancerous narcissists love to use and as a result they are dominating discourse right now. Just look at how they co-opted punk in the 80s with skinheads and in 2015 they started co-opting anti-capitalist cyber punk “vaporwave” with a mirror genre “fashwave” which mimicked everything about the genre in a fascist context.
One of the first things I learned in marketing that is proven true time and time again is that people only share things that make them look good. Every share is self-interest. This creates a parameter of narcissism from the outset, contaminating the well. When I paid attention to some dogpiling on Twitter it did genuinely feel like mob rule, some people hadn’t a clue why but they joined in. Some people have killed themselves as a result. Are we really this shallow? To me it resembles online bullying with extra steps. The Gardaà in Ireland are not prepared for social media problems and pretend it’s not happening for the most part. Why are we accepting that these addictive platforms just create shitloads of problems all the time? Why are we using these horrible platforms to fuck up our fellow man?
The left’s target audience should be farmers. A group who were prominent in many of history’s most significant left wing revolutions CBD farmers are already on your side, stop worrying about them. We need to start talking to farmers in their language, accept that they are probably god fearing people. Speak to that! Where you see “Women’s rights” they see “babies getting murdered”. There is no consolidation for that if there is an interstitial religious barrier in the middle so keep that argument out of sight. Jordan Peterson would bombard them with a word soup filled with Cultural Marxist bullshit phrases that he fucking made up. If Jordan Peterson can come up with catchy horseshit then the people on the left who are mostly defined as the creatives should certainly be able to come up with some IRL marketing copy something like “you are being robbed of this much per year and if we change that you can make more. Jesus didn’t die for you to be skint”. Farmers fuckin’ love money, tell them that they’ll get paid 100 bucks for every abortion for example.
Anyway, hope this is useful. I Do Not Claim To Know Everything. Free speech et al, destroy me in the comments if you want. I’m sure even I myself have written things that I don’t agree with in this article. This article should be taken as a reminder that people are not that different from one another. We all wake up in the morning and take a shit, surely common ground can be found. make sure to correct me if you find fault in this article. I do not want to spread bullshit in any shape or form. Peace :)
References :
Here is a young kid who pointed at marketing funnels too, which ended up spurring me on to navigate this:
My Descent into the Alt-Right Pipeline
Kill All Normies
Why We're Polarized
⏩Robert Mulhern is a musician, sound engineer, marketer, gaeilgoir, anti-capitalist and privacy enthusiast.
⏩Robert Mulhern is a musician, sound engineer, marketer, gaeilgoir, anti-capitalist and privacy enthusiast.
Robert - a Long read. Thanks for using TPQ to get it out there. Cancel culture is a modern way of applying and old idea: censorship.
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