This is the story of William Sitwell, one-time Masterchef judge, all-round foodie and editor of Waitrose’s in-house food mag until he did something unspeakable in these fun-straitened times – made a joke about vegans.
Yes, confirming their reputation as not only meatless but joyless too (there could be a connection between those two things), vegans went for Sitwell’s jugular, metaphorically, natch, after it was revealed he made a not-so-wisecrack about bumping off members of their meat-phobic tribe. In response to an email from a freelance journalist proposing a series of articles on ‘plant-based meals’ – now that’s offensive – Sitwell said: ‘How about a series on killing vegans, one by one? Ways to trap them? How to interrogate them properly? Expose their hypocrisy? Force-feed them meat? Make them eat steak and drink red wine?’
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Brendan O’Neill is editor of spiked and host of the spiked podcast, The Brendan O’Neill Show.
And find Brendan on Instagram: @burntoakboy